Playson strikes content deal with AlphaBET Gaming

Casino games and software developer Playson has signed a deal with Bulgarian operator group AlphaBET Gaming to deliver its comprehensive range of titles to the company’s new online casino brand, Alphawin.

With a strong presence in the land-based sector, the group is expanding its operations to the online environment and recently obtained a local gambling licence to operate in Bulgaria’s regulated market.

This new partnership has been driven by Playson’s track record for developing games that are popular with players across Europe, ensuring Alphawin is able to offer quality content upon its launch. 

The deal includes the integration of Playson’s exciting range of games, such as Buffalo Power Megaways™, Royal Coins: Hold and Win and 9 Happy Pharaohs.

The latest deal is an extension of Playson’s penetration into the Bulgarian market and demonstrates the trust that new online casino brands place on the developer’s content to drive engagement.

Blanka Homor, Sales Director at Playson said: “We are delighted to extend our presence in the Bulgarian market with the country’s newest online brand Alphawin.

“It’s an exciting time for the team at Alphawin as they embark on their online journey and we’re looking forward to playing our part and suppling the casino with our quality content.”

Lyubomir Zaharinov, CEO at AlphaBET Gaming, the company behind Alphawin, added: “Playson is one of the leading brands in the industry, so partnering with them holds significant value in Alphawin’s targeted expansion.  

“We are thrilled to be working with such a well-known developer and believe its diverse range of games will our online growth and strengthen our fundamental appeal to a broad base of customers.”